Adrianne Sarkozy Appointed as National Campaign and Partnerships Manager at HITIQ

HITIQ has announced the appointment of Adrianne Sarkozy as its new National Campaign and Partnerships Manager, effective June 1, 2026. Sarkozy joins the company following her tenure as the CEO of the Sport Australia Hall of Fame.

Sarkozy brings significant experience in high-level sports administration, having overseen major national events, television partnerships, and government engagement during her time at the Sport Australia Hall of Fame.

In this new position, Sarkozy will report jointly to HITIQ chair Earl Eddings and chief marketing officer Chris Davis. Her primary objective is to support national awareness, stakeholder engagement, and partnership development for PROTEQT, HITIQ’s smart mouthguard technology designed for concussion management, brain health, and athlete welfare.

Noting that her appointment is intended to bring senior sports credibility and commercial focus to the business, HITIQ chair, Earl Eddings, said: “Adrianne understands sport from the inside, athletes, families, clubs, boards, broadcasters, sponsors, venues and government.”

“She brings energy, judgement and a serious network, but more importantly she knows how to turn relationships into outcomes,” Eddings said.

Highlighted that the opportunity to advocate for brain health in sport was a significant motivator for joining the team, former CEO, Sarkozy, added: “I’ve spent my career working with athletes, families, clubs, codes, sponsors, venues, media and government, and PROTEQT sits at the intersection of player welfare, technology and trust.”

Role and Strategic Focus

Key aspects of her role include:

• Strategic Development: Working closely with the HITIQ chair and agency partners to drive a national campaign across priority sports and markets.
• Commercial Growth: Connecting PROTEQT into meaningful industry conversations to build commercial momentum and credibility.
• Stakeholder Engagement: Leveraging her extensive network across the AFL, Olympics, Paralympics, government, and media to foster institutional adoption of athlete safety technology.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.