Adelaide 500 secures new naming rights sponsor

Australian Internet service provider Superloop will become the new naming rights sponsor for the Adelaide 500 for the next three years.

Minister for Trade, Tourism and Investment, David Ridgway, joined Superloop Chief Executive Officer Drew Kelton this morning to announce the agreement, as tickets go on sale for the 2019 event.

“Over 20 years, the Adelaide 500 has become Australia’s largest domestic ticketed motorsport event, injecting millions of dollars into the state’s economy,” said Minister Ridgway.

“We are delighted to have secured Superloop as the event’s new naming rights sponsor and look forward to a successful partnership that will continue to deliver a world-class race.

Superloop CEO, Drew Kelton, said the new partnership was the next step in the company’s national expansion.

“We are thrilled to be partnering with the Adelaide 500 as we continue our journey in Australia,” Mr Kelton said.

“Superloop has a solid base in Adelaide and we anticipate the Adelaide workforce will significantly increase as Superloop Home Broadband ramps up.”

The Virgin Australia Supercars Championship will headline the on-track activity, supported by the ever-popular Dunlop Super2 Series, Porsche Carrera Cup, Touring Car Masters, Aussie Racing Cars, ECB SuperUtes and Audi R8 LMS Cup.

South Australian Tourism Commission Chief Executive, Rodney Harrex, said there had been strong market interest for this partnership.

“But it was important that we had the right naming rights sponsor – Superloop is the perfect fit, given their brand values,” said Mr Harrex.

General Admission pricing for the 2019 event remains unchanged and will continue to provide value for fans of all ages, with free general admission entry for all children 14 and under with a paying adult.