Acrisure Obtains Steelers’ Stadium Rights

The Pittsburgh Steelers have signed a 15-year deal with artificial intelligence company Acrisure, for the naming rights of their stadium.

Acrisure also obtained them from Heinz, who held the stadium naming rights since 2001 and had hoped to renew their contract earlier in the year, but the pair couldn’t reach an agreement.

The new deal will see Acrisure gain the naming rights from the 2022 season, with the National Football League (NFL) franchise receiving a significant investment, which will be used in stadium amenities and aesthetics.

Commenting on the partnership, Steelers president, Art Rooney II, said: “We are excited to partner with Acrisure for the naming rights to our stadium.”

“Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums.

“We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come,” Rooney II said.

Acrisure co-founder, chairman and CEO, Greg Williams, added: “The Pittsburgh Steelers are an institution in American sports and a globally recognized brand.”

“Partnering with the Steelers is a tremendous honour.

“Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community.

“Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season.

“This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things,” Williams said.

Additionally, the partnership will see the pair invest in community initiatives, which aim to provide a deep connection, and improve brand recognition and growth.