Sponsorship 2 min read

Perth Bears Secure Penrite Oil as Major Foundation Partner and Top Back Jersey Sponsor

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The Perth Bears, has announced that centenarian Australian lubricant manufacturer Penrite Oil has signed on as the club’s top back jersey sponsor and Major Foundation Partner.

Marking Penrite’s debut venture into the elite rugby league sponsorship landscape, the partnership was officially unveiled at a launch event at Penrite Oil’s Perth headquarters.

The collaboration is being prominently showcased this weekend at the Supercars Perth Super440 at Wanneroo Raceway, where the Perth Bears logo will feature prominently on the bonnets of Matt Payne and Kai Allen’s Penrite Racing Mustangs.

Welcoming the landmark corporate alliance, and emphasising the synergy between regional sporting passion and brand performance, Perth Bears CEO, Anthony De Ceglie, said: “The Perth Bears are thrilled to be partnering with our Major Partner, Penrite Oil.”

“Perth has an incredibly passionate, parochial sporting fanbase that lives and breathes high performance.

“What better way to launch the partnership than with this high-octane collaboration between Penrite and the Perth Bears,” De Ceglie said. 

Celebrating its historic 100th year of operation, Penrite Oil sees the alignment as an ideal vehicle to connect with Western Australian motorsport and sports enthusiasts.

Highlighting the shared values driving the relationship, Penrite Oil CEO, Toby Dymond, added: “We are incredibly proud to bring Penrite Racing and the Perth Bears together for the Perth Super440.”

“Both organisations share Penrite’s passion for performance, teamwork and building strong connections with their supporters and local communities.

“Featuring the Perth Bears on the Penrite Racing Mustangs is an exciting way to introduce the partnership to Western Australian fans and celebrate the beginning of a new era for the club,” Dymond said.

The cross-code partnership extends beyond static branding to include an immersive trackside experience, featuring a dedicated ride day on Friday where high-profile Perth Bears players will experience the raw speed of a Supercar firsthand.

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