Media & Broadcast 2 min read

Kayo Sports Secures Exclusive Broadcast Rights for 2026 World Aquatics Water Polo World Cup

image

Water Polo Australia has officially locked in streaming giant Kayo Sports as the exclusive broadcast partner for the upcoming 2026 World Aquatics Water Polo World Cup Finals.

The milestone media rights agreement will see the platform broadcast all 24 matches of the tournament live and exclusive, representing a significant commercial win for the sport as it returns to home soil for its highest-profile international event in over a quarter of a century.

Scheduled to run from 22-26 July at the iconic Sydney Olympic Park Aquatic Centre, the five-day tournament serves as a critical strategic lever for Water Polo Australia to build commercial visibility, capture premium fan data, and expand its domestic audience footprint.

Financially, placing the tournament behind Kayo Sports’ expansive digital infrastructure allows the sporting organisation to showcase its elite product directly to millions of sports-loving Australians without the scheduling constraints of traditional linear television.

Emphasising that the partnership with Kayo Sports is a foundational element of the sport’s long-term commercial runway, Water Polo Australia CEO, Tim Welsford, said: “We’re thrilled to welcome Kayo SPORTS as our official broadcast partner, an agreement that will allow sporting fans across the country to watch the world’s elite water polo teams compete right here in Sydney.”

“To be able to showcase our dynamic and skillful sport to a broad audience, and inspire the next generation of Australian water polo players, this event represents an important step towards Brisbane 2032.” Welsford said.

Strategically, the broadcast deal is designed to generate vital corporate sponsorship momentum and elevate player profiles as sports governing bodies across Australia aggressively build out their commercial programs ahead of the Brisbane 2032 Olympic Games.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Media & Broadcast 3 min read

The Grand Slam of Curling Expands Global Media Reach via DAZN Streaming Partnership

The Grand Slam of Curling (GSOC) has announced a multi-year global media rights...

image
Media & Broadcast 4 min read

Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales

Seven Media Group has announced the appointment of senior media executive Nick Bower...

image
Media & Broadcast 2 min read

TNT Sports and 5 Secure UK Broadcast Rights for Cricket Australia 2026/2027 Down Under Season

Pay-television broadcaster TNT Sports and free-to-air network 5 have secured a sub-licensing and...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.