Sydney Swans Vacuum Up New Premier Partner in Dreame Technology

The Sydney Swans have announced a multi-year partnership with Dreame Technology, a global leader in smart home appliances, who joins the club as a Premier Partner for the 2026 AFL season.

Founded in 2017, Dreame specialises in a high-tech ecosystem spanning smart floorcare, personal care, and mobility, marking its first major foray into the Australian sporting landscape.

The deal will see Dreame’s branding prominently featured on game days at the Sydney Cricket Ground (SCG), utilising high-impact LED signage and immersive in-stadium activations. Beyond traditional branding, the partnership focuses on a “smart ecosystem” integration, with the club and Dreame collaborating on digital content featuring autonomous cleaning technology roaming the Swans’ Moore Park headquarters.

For Dreame Technology, the partnership serves as a primary vehicle for brand localisation in a key growth market.

Emphasising that the collaboration is central to their transition from a cleaning-specific brand to an ecosystem-driven tech giant, head of marketing australia at Dreame Technology, Stella Qu, said: “Partnering with the Sydney Swans, a club that embodies performance, innovation, and community, allows us to connect with Australians in a more local, authentic way.” 

Sydney Swans CEO, Matthew Pavlich, who took the reins of the club at the end of the 2025 season, welcomed the tech firm to the “red and white family.”

“We’re thrilled to have Dreame on board, we look forward to working with the team to create unique moments for our members and fans this season, including at our Fan Day at Sydney Swans HQ,” Pavlich stated. 

Fan Engagement and Product Integration

The partnership was officially celebrated at the Sydney Swans Fan Day on Saturday, 28 March 2026. Held at the club’s Royal Hall of Industries facility, the event featured:

• Live Product Demonstrations: Showcasing Dreame’s latest smart vacuums and personal care range.
• Interactive Fan Zones: Games and prises facilitated by Dreame ambassadors.
• Content Collaboration: Launching the first of several “behind-the-scenes” videos featuring Dreame tech integrated into the players’ daily routines.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.