North Melbourne Kangaroos Secure Two-Year Footwear Deal with HOKA

North Melbourne has welcomed global performance brand HOKA as its Official Athletic and Lifestyle Footwear Partner for the next two seasons.

The partnership is focused in a dual-focus strategy: elite performance and community impact.

Beyond the senior playing list, HOKA has signed on as the Official Footwear Partner of The Huddle, North Melbourne’s award-winning community arm. This integration is designed to support the organisation’s social inclusion and education initiatives, which recently earned the inaugural Jim Stynes Club Community Program Award in 2025.

Commenting on the partnership, North Melbourne chief commercial officer, Orry Lack, said: “To have [HOKA] choose North Melbourne as a primary vehicle for their growth in the Australian market is a fantastic outcome for the club.”

“Their dedication to community connection mirrors our own passion for empowering young people,” Lack said.

Emphasising that the partnership is a cornerstone of their local strategy, general manager of HOKA, Matt Adams, said: “North Melbourne is one of the best gateways to drive [our] goal with their best-in-class community engagements.”

“We look forward to playing an active role in elevating the performance of the club and its community,” Adams said.

Under the terms of the agreement, HOKA will maintain a high-visibility presence across the club’s commercial assets, including prominent branding on the coaches’ boxes and major signage during home matches at Marvel Stadium and Blundstone Arena.

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