59club AU/NZ and Golf Industry Central Announce Partnership

59club Australia/New Zealand, the region’s premier customer experience (CX) benchmarking provider, and Golf Industry Central, the leading B2B golf news and marketing platform, have announced a partnership to drive operational excellence across the Pacific.

The collaboration aims to provide golf and hospitality venues with a unified toolkit that merges data-driven performance metrics with expansive industry reach.

By integrating 59club’s proprietary benchmarking tools with the commercial influence of Golf Industry Central, the partnership seeks to professionalise the “human” side of club operations. This includes the launch of service-specific education programmes and seminars designed to improve the guest experience, which industry leaders argue is the core product being sold to the modern golfer.

Commenting on the partnership, founder of Golf Industry Central, Mike Orloff, said: “The ‘Experience’ given to members and guests is the product we sell, and this type of training has been very needed for our industry not just for retention but more importantly to keep growing.”

Orloff, who has tracked the global expansion of 59club since 2019, emphasised that the partnership is a response to the growing appetite for sophisticated training and data-led management in the Australian and New Zealand markets.

General manager of 59club Australia/New Zealand, Sam Hughes, added that the collaboration would amplify the success stories of local clubs while providing a wider audience with access to performance management solutions.

“By collaborating on educational events and amplifying the success stories of our clients, we are better positioned to support the development of industry professionals,” Hughes stated.

The partnership represents a commercial milestone for the organisation, transitioning the industry’s focus from mere facility management to high-value experience delivery.

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