RWC 2027 Presale Announced as Wilkinson and Gregan Reunite

Anticipation is building for the Men’s Rugby World Cup 2027 in Australia, with official ticket presale dates now announced and a new global campaign teaser unveiled. The teaser features two of rugby’s most iconic figures, Australia’s George Gregan and England’s Jonny Wilkinson, recalling their memorable 2003 Rugby World Cup final clash.

The campaign draws on that historic rivalry to celebrate rugby’s passion, pride, and international unity, setting the stage for a tournament expected to be one of the most electrifying in the event’s history. The full campaign will roll out across broadcast, digital, and social channels on 2 December.

Commenting on the announcement, managing director of Men’s Rugby World Cup Australia 2027, Chris Stanley, said: “Men’s Rugby World Cup 2027 promises to be the biggest and most electrifying tournament yet.”

“The atmosphere, the rivalries, the national pride this campaign captures that energy and invites fans everywhere to be a part of it,” Stanley expressed.

Stanley highlighted the importance of early registration, noting unprecedented demand when Superfan Passes were released earlier this year and emphasising the accessibility of the tournament, with one million tickets priced under AUD$100.

Fans will also have the opportunity to follow the RWC 2027 Draw, scheduled for 3 December at 20:00 AEDT (GMT+11).

The event will be broadcast live on Stan Sport, 9Gem, 9Now, and streamed globally via RugbyPass TV and the World Rugby YouTube channel.

Presenters include World Rugby chair Brett Robinson, All Blacks legend Dan Carter, former Wallabies captain James Slipper, and Olympic gold medallist Alicia Lucas.

The campaign teaser featuring Gregan and Wilkinson serves as both a nostalgic nod to rugby history and a strategic push to ignite global interest in RWC 2027. It highlights the tournament’s ambition to combine the excitement of elite rugby with a unifying fan experience across nations.

With presales underway and the draw imminent, the 2027 World Cup is positioning itself as a landmark event for Australian sport, combining historic rivalries, broad accessibility, and international engagement to deliver one of rugby’s most eagerly anticipated tournaments.

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