WNBA and Skechers Announce Multiyear Partnership

The Women’s National Basketball Association (WNBA) and global footwear leader Skechers have announced a multi-year agreement, naming the brand an Official Partner of the league.

The deal coincides with the WNBA’s landmark 30th regular season, which tips off on 8 May 2026, and signals a significant expansion of Skechers’ investment into the professional basketball landscape.

The partnership is capitalises on “extraordinary momentum,” seeking to diversify its roster of global partners to meet the surging demand for fan engagement and commercial visibility.

Strategic Player Alignment

Commenting on the partnership, WNBA chief growth officerm, Colie Edison, said: “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide.” 

The league-wide deal follows a period of targeted individual endorsements that saw several high-profile stars transition to Skechers performance footwear. This “ground-up” strategy established the brand’s on-court credibility prior to the formal league partnership:

• Jackie Young: The three-time WNBA champion with the Las Vegas Aces wore Skechers during her 2025 title run and remains a central face of the brand.
• Rickea Jackson: Recently traded to the Chicago Sky, Jackson became the first athlete to compete in Skechers Basketball footwear in the WNBA in 2024.
• Kiki Iriafen: The Washington Mystics forward joined the roster in 2025, further solidifying the brand’s presence in the nation’s capital.

Technical Innovation: “Comfort That Performs”

COO of Skechers, David Weinberg, noted that the partnership allows the brand’s “innovative footwear to take center stage in the WNBA for the first time,” leveraging the league’s “exploding popularity” to introduce their performance technology to a global audience.

As an official partner, Skechers will utilise the WNBA platform to showcase its technical basketball collection, which includes the SKX NEXUS, SKX Resagrip®, and the SKX Reign™.

The brand’s focus on “Comfort That Performs” is engineered specifically to meet the high-intensity demands of professional athletes while appealing to the broader grassroots market.

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