Sponsorship 2 min read

Pepper Money Focuses on Athlete’s Financial Resilience in Partnership with Wests Tigers

image

As part of its ongoing partnership with the Wests Tigers, non-bank lender Pepper Money has expanded its involvement with the club by delivering a financial literacy workshop aimed at helping players build long-term financial security.

Held at the club’s Centre of Excellence, the ‘Mastering Money On and Off the Field’ session was delivered by Pepper Money CEO Mario Rehayem. The workshop covered key financial topics, including budgeting, saving, long-term investing, and managing lifestyle-related expenses.

This initiative sits within Pepper Money’s broader partnership strategy and highlights the growing expectation for brands to deliver tangible benefits in athlete wellbeing and transition planning, beyond traditional sponsorship.

“The average rugby league career lasts just 45 games,” said Rehayem, as he addressed the playing group. “That short window comes with financial risk unless planning starts early.”

Players were encouraged to think ahead to post-retirement opportunities such as property investment, superannuation strategies, and seeking licensed financial advice.

The workshop was well received by the playing group, including Sunia ‘Tito’ Turuva and Jared Haywood, who praised the session’s practical insights.

From a commercial perspective, the activation reinforces Pepper Money’s positioning as a financial services brand committed to improving long-term outcomes for Australians. For the Wests Tigers, it demonstrates how value-aligned partnerships can complement in-house player welfare programming.

The initiative will also roll out to the NRLW squad in the coming weeks, broadening its impact across the club and supporting a consistent off-field development pathway.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 3 min read

Galatasaray Extends PUMA Partnership to 2036 in Landmark Turkish Football Deal

Galatasaray SK has officially renewed its partnership with PUMA in a long-term agreement...

image
Sponsorship 2 min read

Melbourne Storm Signs Budget Direct as First-Ever Platinum Partner

Melbourne Storm has secured a major sponsorship agreement with Budget Direct, marking the...

image
Sponsorship 2 min read

Perth Bears Secured Landmark Partnership with WA’s Gage Roads Brewing Co.

The Perth Bears made history by signing their first major West Australian partnership...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.