HomeFree ArticleLatest NewsNetball Australia Announces Latest Partnership To Evolve Fan Engagement

Netball Australia Announces Latest Partnership To Evolve Fan Engagement

Netball Australia Announces Latest Partnership To Evolve Fan Engagement

The partnership between Netball Australia and Tradable Bits marks an exciting new chapter in the evolution of fan engagement for the sport.

With the technology and expertise of Tradable Bits at their disposal, Netball Australia can now create dynamic, personalised experiences that capture the passion and energy of their fans.

The platform’s sophisticated analytics and audience segmentation tools will also allow Netball Australia to gain a deeper understanding of their fans and deliver content that resonates with them.

Fans will have the opportunity to engage with the sport in new and exciting ways, including the chance to win prizes and get up close and personal with their favourite players.

Commenting on the partnership, Traadeable Bits GM of APAC, Tim Mullaly, said: “A challenge that many teams and right holders today face is not only creating meaningful experiences for fans, but finding ways to bring that community in-house to connect with, and address those fans directly.”

“We’re delighted to partner with Netball Australia, not only to realise their digital ambitions when it comes to fan engagement, but also to lay the groundwork for value that extends far beyond gameday,” he said.

Netball Australia executive general manager of media, Spencer Retallack, added: “We’re focused on driving high-impact relationships with our fans, not only on gameday but at every step of their journey with us.”

“It was important to us to join forces with a company that’s driven towards the same goal, and that is what we have found with Tradable Bits.

“Using Tradable Bits for our fan engagement and intelligence will not only broaden our first-party database but facilitate a best-in-class digital experience for our fans.

“They are the core of our game, so anything we can do to tailor the experience is a plus,” he said.

The announcement comes after Netball Australia partnered with Visit Victoria.

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