2022 Women Euro’s Gain Record Breaking Viewership Numbers

Women’s football has seen substantial development and viewership growth over the past few years with the current European championships backing the trend.

Additionally, the meet-up between two footballing giants in women’s football saw England take on Spain in the quarter-finals and the match received more than 9 million viewers on BBC digital platforms.

The British public broadcasters noted that the BBC one channel peaked at 7.6 million and a further 1.5 million watched the game on IPlayer and BBC Sport digital platform.

The viewership numbers have steadily risen over the course of the tournament and more than 4.5 million since the opening game on BBC’s platforms.

Also, the tournament has received a record number of attendances by spectators in the various stadiums around the country with the biggest one being the 68,871 on the opening group stages match at Old Trafford in Manchester against the Lionesses and Austria.

However, campaign toasts will have to wait because the peak audience viewership was 11 million and it was during the 2019 world cup semi-final match between England and USA, which the lionesses lost 1-2.

The biggest attendances for non-host nations have also been drawing in big crowds with 21,342 witnessing an entertaining draw between reigning champions, the Netherlands against Sweden in Group C at Bramall Lane while 16,819 attended the Spain and Finland game.

England also held the 2005 tournament which had an attendance record of 118,403 but this current one looks to surpass it and set its own stadium attendance numbers and TV broadcast viewership records.

The impressive numbers highlight the growing interest in women’s football but the biggest attendances today in women’s football actually go to UEFA Women Champions League games against Barcelona, Real Madrid and Wolfsburg that received approximately 183,201 spectators.