Youi Concludes Successful ‘Origin Verified’ Fan Campaign for 2026 NRL State of Origin Series

National insurance provider Youi has wrapped up its inaugural “Youi Origin Verified” campaign for the 2026 NRL State of Origin series, a first-of-its-kind fan initiative developed in partnership with the NRL to test and reward the loyalty of New South Wales and Queensland supporters.

The interactive campaign invited fans from both states to complete a series of engagement challenges to earn an Official Fan Verification. A live interstate leaderboard tracked participation across the series, allowing fans to compete for exclusive prizes and state bragging rights.

State of Origin legends Brad Fittler and Kevin Walters served as campaign spokespeople, driving significant media commentary, while targeted fan case studies highlighted the dedication of top supporters.

Youi chief marketing officer, Angela Greenwood, emphasised that the initiative successfully aligned with the brand’s ‘Footy. Made by Fans’ platform by placing supporters at the core of the sporting narrative.

“Youi Origin Verified turned fan passion into something tangible,”

“It recognised the loyalty, knowledge and rituals that set true Origin supporters apart, and gave them a way to wear that with pride.

“This was about showing up for fans in a way that’s never been done before – putting them at the centre of the Origin story and recognising them as the heartbeat of the game,” Greenwood said. 

Concluding following the series finale on July 8, 2026, the campaign delivered strong digital and engagement metrics for Youi, recording 26,832 unique entries, 58,609 total entries, 259,175 total page views from 136,487 unique visitors, 19,994 social media engagements, and a cumulative site duration of 110 days and 14 hours.

As the competition’s overall Top Fan, Jarrad Stark secured the grand prize package: a trip for two to Game Two of the 2027 State of Origin at Eden Park in Auckland, New Zealand. The prize features two Diamond tickets valued at $1,500, return flights from the winner’s nearest capital city airport, and two nights of accommodation valued at $1,500.

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