HomeFree ArticleLatest NewsWSL Acai Partner Signed On Until 2023

WSL Acai Partner Signed On Until 2023

WSL Acai Partner Signed On Until 2023

The World Surf League (WSL) have announced an expansion of its partnership with global Acai chain, Oakberry.

The amended agreement between the partners will see Oakberry Acai remaining as the league’s official Acai until 2023.

Under the new agreement Oakberry will continue being the title partner of this year’s Tweed Coast Pro QS5 000 event and will also be aligned with all the elite Championship Tour and Challenger Series events in Australia and Indonesia.

The deal involves Oakberry selling Acai to competitors and fans at events and receiving a broadcast integration, an advertising media plan and branded content for its channels.

WSL APAC general manager, Andrew Stark, said WSL is excited to be expanding the partnership.

“Their [Oakberry] continued commitment, at all tour levels, is a great reflection of the passion this brand has for professional surfing,” Stark said.

“Oakberry has been an amazing addition to our events all over the country and we thank them for their support,” he added.

Oakberry Acai Australia CEO, Renan Pinto, said the company is thrilled to partner with an organisation founded on similar values and passion for the ocean.

“The connection between the love of surfing, the oceans and the Oakberry community is very strong, and we feel our connections with the WSL enhance this for all parties,” Pinto said.

“Moreover, to be naming rights sponsor of the Oakberry Tweed Coast Pro again is a great privilege and honour for us and we are excited to be part of the competition on the Tweed Coast,” he added.

Oakberry have also welcomed big wave surfer and former Championship Tour competitor, Laura Enever, as a brand ambassador.

Enever will work with Oakberry to echo the partnership’s foundations by increasing the surfing community’s engagement with the brand.

The Oakberry Tweed Coast Pro will take place at Cabarita beach from 26- 27 March.

The partnership is the latest in a run of announcements from the WSL’s Australian arm, after the organisation recently announced its partnership with channel 7 will continue.

Channel 7 also recently announced a broadcasting deal with Athletics Australia. 

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