Woolworths back on board as Olympic and Paralympic Games partner

Woolworths is now the Official Supermarket and Fresh Food supporter of the Australian Teams at the Tokyo 2020 Olympic and Paralympic Games.

The Woolworths logo will once again be highly visible during the games as the supermarket giant continues its support of Australians on the global stage.

Woolworths Director of Marketing ,Andrew Hicks said: “We have a long tradition of supporting events that engage the Australian community and we’re proud to continue our association with the Australian Teams into 2020, following our initial partnerships at the Rio 2016 Olympic and Paralympic Games.

“Eating fresh and healthy food is the cornerstone to an athlete’s success and we are excited to inspire the next generation of Australian sporting champions.

“Australians can expect Woolworths stores right across the country, together with their local communities, to support and celebrate our Olympic and Paralympic Teams on their journey to, and in Tokyo.”

The Tokyo Olympic Games will take place between 24 July – 9 August 2020, while the Tokyo Paralympic Games will be held between 25 August – 6 September 2020.

AOC Chief Executive Officer, Matt Carroll AM said: “This is an incredibly valuable partnership for the Australian Olympic Committee as we look forward to Tokyo 2020.

“Every athlete has a story and making the Australian Olympic Team for Tokyo 2020 is an exciting new chapter.

“Our partnership with Woolworths can bring these stories to life in a way that makes every Australian proud.”

APC Chief Executive Lynne Anderson said: “After welcoming Woolworths into the Australian Paralympic family for the first time in the lead-up to Rio 2016, we couldn’t be prouder to know Woolworths are once again right behind the APC and the Australian Paralympic Team on our journey to Tokyo 2020.

“In an important era for Paralympic sport, Woolworths has shown a great devotion to helping us strengthen the Australian Paralympic movement and provide more opportunities for Australians to engage with our incredible Para-athletes.

“The potential of our Australian Paralympic Team and this partnership to make a positive difference is very exciting.”

Woolworths is also a proud partner of the Cricket Australia Junior Pathway Program, Netball Australia, the AFL and Surfing Australia.