Women’s Cricket World Cup Sets Benchmark In Viewership
The International Cricket Council (ICC) has reported a 45% increase in viewership to 1.64 billion views for the 2022 Women’s World Cup.
Female viewership also rose to 22%, a 9% increase from the 2020 Women’s T20 World Cup, which received 13% female viewership.
Television audiences also increased to 104.8 million viewers, with 82.8 million people tuning in live.
Commenting on the growth of women’s cricket, ICC chief executive, Geoff Allardice, said: “We are absolutely delighted with the record-breaking digital fan engagement numbers of the ICC Women’s Cricket World Cup 2022.”
“As a key strategic pillar to growing the game our focus has been deepening engagement with existing fans and bringing new audiences to the sport.
“The competitive nature of the cricket and the excitement generated around the tournament has put us in a great position to continue to build on the success of this year’s event,” Allardice said.
ICC social media platforms generated 164 million engagements from shares, likes and comments, surpassing the 82 million from the 2020 Women’s T20 World Cup.
Additionally, website and app tournament views grew to 10.3 million, triple the 2020 tournament.