Women’s Champions League Group Stage Breaks Record Viewership
The Women’s UEFA Champions League has seen a surge in popularity this season, with over 20 million viewers live streaming the group stages on live streaming platform DAZN.
This marks a significant increase from previous years and is a testament to the growing interest in women’s football.
The matches from the opening stage of the competition were made available free-to-air on the online broadcasting giant, which is likely a factor in the record-breaking viewership numbers.
The quarter-final stage of the competition is currently underway, with all four ties at 1-0 following the first legs.
Fans will be able to continue watching the competition on 29 and 30 March, when the second legs kick-off.
Commenting on the viewership numbers, DAZN VP of women’s sport, Andrea Ekblad, said: “As we move into the knockout stages of this elite competition and continue the second year of DAZN’s broadcasting partnership, the audience growth has been impressive, and the figures speak for themselves.”
“We want to continue to drive as many global audiences as possible and are on a mission to be the home of women’s football,” she said.
The Women’s UEFA Champions League has long been a showcase for the best female footballers in Europe, and these record-breaking viewing figures suggest that the competition is finally starting to get the attention it deserves.