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Willow Retains ICC Broadcast Rights


Willow Retains ICC Broadcast Rights

Willow TV has retained the rights to broadcast International Cricket Council (ICC) events in the USA and Canada after signing a new four-year direct deal with Times Internet Limited.

The deal will make Willow the home of ICC cricket in both countries up until the end of 2027.

Under the terms of the deal, Willow TV will use ICC broadcast and digital rights for all ICC men’s and women’s major events from next year through to the end of 2027.

This marks the continuation of a successful partnership that began in 2016, which has delivered extensive coverage across Willow’s platforms, bringing cricket to a growing number of fans across the USA and Canada.

Fans will also be able to access ICC cricket digitally on willow.tv, which is available across multiple devices, providing subscribers with live HD quality streaming, interactive video scoreboards and statistics.

Commenting on the extension, ICC chief executive, Geoff Allardice, said: “USA is an important strategic market for the ICC and the direct partnership with Willow will provide us with a number of exciting opportunities to strengthen engagement with fans in the region.”

“With content available across Willow’s digital and TV platforms, it is an incredible opportunity for new fans to enjoy and engage with the sport across North America,” he said.

Times Internet vice chairman, Satyan Gajwani, added: “Willow TV has long been the home for cricket in North America.”

“Having exclusively covered the ICC’s World Cups since 2015, we are excited to continue our partnership until the end of 2027.

“We continue to focus on delivering the best cricket consumption experience across all devices and platforms and to share some of the most exciting, power-packed events in the coming years,” Gajwani said.

Additionally, TOI.com and Cricbuzz will provide more ICC major event content including digital clips to fans through their incredible reach to cricket fans in the US and Canada.

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