Williams Racing Adds Renowned Brand To 2023 Sponsors
Williams Racing has announced a long-term partnership with Gulf Oil International, one of the leading manufacturers of oils and lubricants in the world.
The partnership marks another significant deal for the team, as it continues to transform its business since its acquisition by Dorilton Capital.
The high-energy partnership will feature Gulf’s branding on the new FW45, race driver suits, pit stop gantry, and some of the team’s critical pit stop personnel.
Commenting on the partnership, Gulf Oil International CEO, Mike Jones, said: “Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception.”
“Together we share decades of motorsport experience to bring motorsport, Formula 1 and Williams Racing fans closer to the sport they love through our partnership.
“We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports.
“Together we share a vision of a bright modern future for motorsport on and off the track; made possible through our common culture of partnership and innovation.
“This makes Williams Racing the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story,” he said.
Williams Racing commercial director, James Bower, added: “We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport.”
“Our partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition.
“It’s a testament to the team and to Gulf for joining us on this journey and I’m eager for fans to experience what we have planned,” he said.
In addition to the Formula 1 team, Gulf will also partner with the Williams Racing Driver Academy and Williams Esports, providing Gulf with a platform to contribute to the careers of junior motorsport drivers and showcase access to the industry for all.
Throughout the year, both organisations will embark on several high-profile marketing initiatives, and innovative and digital fan engagement opportunities.