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HomeUncategorizedWhy The AFL Is Well Positioned To Take Advantage Of The Growth In Sponsorship Spend

Why The AFL Is Well Positioned To Take Advantage Of The Growth In Sponsorship Spend

Why The AFL Is Well Positioned To Take Advantage Of The Growth In Sponsorship Spend

Brand spend on sports sponsorship will grow four per cent this year to AU$65 billion globally and the AFL is well-positioned to take advantage of this growth after being ranked as the nation’s most popular sport.

Australian sporting bodies, rights owners, venues, agencies, publishers and brands are facing increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them.

Nielsen's FANLINKS, which brings together tw...

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