Welcome to the New Era of Ministry of Sport

We are excited to introduce the refreshed Ministry of Sport, your MVP in the business of sport.

Hear from our Founder and CEO, Ben Parsons, on the exciting changes coming for the Ministry of Sport.  

As a global leader in sports business news, insights, and events, we’ve redeveloped our platform to better serve our diverse and dynamic community. 

At Ministry of Sport, we are committed to delivering the latest news, in-depth stories, and data driven content that focuses on the commercialisation and strategic business aspects of the sports industry.  This is the information that helps shape the industry, promoting growth, profitability, sustainability, inclusivity and keeps you ahead of the trends. We connect sporting organisations, businesses, brands, Government departments and media agencies,  fostering a thriving sports business community.

Whether you’re an industry veteran or a newcomer, the content you find on our platform and in your inbox will empower you and help you navigate the complex sports business world.

Latest News: Stay ahead with the latest sports business news and trends from around the world. Our articles cover a wide range of topics, including commercial strategies, industry innovations, sports marketing, sports tech, and more, ensuring you’re always at the forefront of the sports business landscape.

Data and Insights: Receive comprehensive data, analysis and whitepaper reports that provide valuable insights into industry trends and performance metrics, helping you make informed decisions.

Industry-leading events: Our must-attend events have been bringing together industry leaders, athletes, and brands for years, offering networking opportunities and opportunities to hear from the top minds in sports business.

Education: Through partnerships with Australia’s leading universities, MoS Members will have the opportunities for further education and personal development. More information will be announced over the coming weeks.

If that’s not enough, we’re excited to be launching three new initiatives in the next month that have come directly from the customer feedback survery conducted recently. Our community asks and we listen. Stay tuned for more details on these exciting developments.

Join us in this new chapter of Ministry of Sport. Explore our revamped platform, engage with our content, and be a part of the thriving global sports business community. Welcome to the new Ministry of Sport, where we are your MVP in the business of sport.