Vodafone Named Rugby League World Cup Technology Partner

Telecommunications brand, Vodafone, has been announced as the official technology partner of the postponed Rugby League World Cup 2021 (RLWC2021).

Taking place in England from 15 October–19 November, RLWC2021 CEO, Jon Dutton, said he was delighted by the new partnership.

“We are pleased to welcome Vodafone Business on board as our official technology partner as we look to create innovative and exciting ways for fans to engage with the sport of rugby league,” Dutton said.

“With tickets selling fast and excitement building, the countdown is on for our tournament to make a real impact across local communities in this country and we are delighted to have the support of Vodafone to help us deliver the biggest, best and most inclusive rugby league,” he said.

Initially postponed due to the COVID-19 pandemic, the RLWC 2021 will see 61 games across 21 venues, inclusive of a men’s, women’s, and wheelchair competition in the one singular event.

Vodafone Business UK director, Nick Gliddon, discussed the alignment of company values the partnership offers.

“The Rugby League World Cup is a champion for diversity and inclusion, and we share those values and beliefs at Vodafone – we’re here to help bring to life the ‘Power of Together’ with this brilliant new partnership,” Gliddon said.

Continuing to support post-pandemic sport in the UK, the partnership builds on Vodafone’s sports partnership portfolio, which includes a lead partnership with English top-flight rugby union club, Wasps rugby.