Sponsorship 3 min read

Verizon Named Exclusive Wireless Partner for New Bills Stadium

image

The Buffalo Bills have officially revealed that Verizon will serve as the exclusive wireless telecommunications partner for the Highmark Stadium.

As part of this landmark agreement, Verizon has also been designated as a Founding Partner of the new stadium.

Commenting on the partnership, executive vice president and chief operating officer of the Buffalo Bills, Pete Guelli, said: “The collaboration with Verizon as the Official 5G Network and a Founding Partner is a significant advancement in the quest to enhance the fan experience at every level,”

“Verizon’s expertise in 5G technology will revolutionise the way our fans engage with the game and with one another, providing state-of-the-art connectivity throughout the stadium and its adjoining campus.

“Together, we are establishing a new benchmark for live sports, creating immersive and seamless experiences that will keep our fans at the forefront of innovation,” Guelli said.

Atlantic North Market president at Verizon, Chris Flood, added: “Bills fans are renowned for their passion, and we are thrilled to provide them with Verizon 5G technology that will transform their game-day experiences,”

“From ultrafast connectivity to enhanced in-stadium features, our partnership is centred on delivering an immersive experience that ensures fan engagement with every play.

“Together, we are equipping the venue with technology that elevates each moment, both on and off the field, to provide a next-level fan experience,” Flood added.

As the Official 5G Network for the new Highmark Stadium, Verizon will manage the neutral host Distributed Antenna System (DAS) within the venue and deploy cutting-edge technology and wireless solutions designed to keep fans connected.

The Bills organisation will also integrate Verizon Business Solutions and services into the new stadium, focusing on sustainability, operational efficiency, and enhanced fan experiences.

During the stadium’s construction phase, Verizon Business is providing temporary Wi-Fi access points to support the design, logistics, and installation processes.

The venue will also feature state-of-the-art video displays, sound systems, team facilities, and comprehensive amenities, including food service kitchens and ample concourse space designed with fan experience in mind.

In addition to connectivity, stadium attendees will benefit from exclusive programming, sweepstakes, and on-site activations, while Verizon customers will enjoy unique experiences and access throughout the season.

Notably, Verizon is donating an additional $20,000 to the Veterans One-Stop Center, a Buffalo-based nonprofit committed to enhancing the lives of local veterans and their families, following an earlier contribution of $20,000, making a total donation of $40,000 to the organisation.

With a strong focus on public and private network capabilities, along with a robust technology ecosystem, Verizon is set to revolutionise the connected venue experience in the sports and entertainment sectors, paving the way for both fans and venue operators to achieve their operational goals and deliver unparalleled fan experiences.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Sponsorship 2 min read

IOC Joins “Solve for Tomorrow” with Sport & Tech Theme

The IOC has joined the "Solve for Tomorrow" initiative, which launched in 2010...

image
Sponsorship 3 min read

Atlanta Dream, Cash App Dedicated to Progressing Women’s Sport

The Atlanta Dream and Cash App have unveiled a partnership that underscores the...

image
Sponsorship 2 min read

Toyota NZ, New Zealand Rugby Team Up In Three-Year Partnership

New Zealand Rugby (NZR) and Toyota New Zealand (TNZ) have formalised a new...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.