HomeFree ArticleLatest NewsUnder Armour Announces New President And CEO

Under Armour Announces New President And CEO

Under Armour Announces New President And CEO

Sports apparel brand, Under Armour, has appointed Stephanie Linnartz as their new president and CEO, she will also join the company’s board of directors.

Linnartz is currently serving as the president of Marriot International and has worked on partnerships with the NFL, NCAA and Mercedes-AMG Petronas F1 Team.

Commenting on her appointment, Under Armour executive chair and brand chief, Kevin Plank, said: “As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand.”

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.

“Responsible for leading Marriott’s multi-billion dollar digital transformation, driving scale through continuous brand innovation across the portfolio, developing premier sports league and team partnerships, while architecting the extraordinary growth of its loyalty program – the board is confident that Stephanie – along with our leadership team and all of our key stakeholders – will accelerate our ability to realize the substantial opportunities for Under Armour as both an operating company and aspirational brand,” he said.

Linnartz, added: “Under Armour is an iconic brand with a huge opportunity ahead. This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence.”

“I look forward to joining the incredible UA team, partnering with Kevin and the board, and leading this amazing company into its next chapter, delivering for athletes, teammates, customers, and shareholders,” she said.

Linnartz will replace interim president and CEO, Colin Browne, who has served in the role since June 2022 and will return to his leadership role as the COO.

The announcement comes after The University of California, Los Angeles (UCLA) received US$67.5 million (AUD$96 million) in a settlement from Under Armour.

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