HomeBroadcastTwitter, BeIN Sports Announce World Cup Content Partnership

Twitter, BeIN Sports Announce World Cup Content Partnership

Qatar-2022 teams graphic

Twitter, BeIN Sports Announce World Cup Content Partnership

Sports broadcaster, BeIN Sports and Twitter have announced a content partnership for the upcoming 2022 World Cup, which covers the Middle East and North Africa (MENA) region.

The deal will see the platform boost World Cup content for brands, which will be shared by BeIN Sports to target sponsors throughout the tournament.

The broadcaster will also share 320 videos on Twitter covering content including mini highlights, match recaps and match analysis clips from pundits.

Commenting on the partnership, BeIN MENA director of digital, Faisal Mahmoud Al-Raisi, said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022 in the 24 country MENA region.”

“Our talented teams will be working night and day to deliver the best content and insight using the latest cutting-edge technology so that every fan’s experience is incredible.

“We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime,” Al-Raisi said.

Twitter partnerships director for the Middle East, Africa and Turkey, Kinda Ibrahim, said: “Football is one of the biggest conversations in this region.”

“We’ve witnessed a 74 per cent spike in average monthly football conversations in comparison to the previous 12 months.

“From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year,” Ibrahim said.

The announcement comes after Crypto.com became an official sponsor of the tournament.

Tickets are now available for the fourth annual Women In Sport Summit, which will provide real stories, skills and career moves, from administrators to athletes, and will give a platform for honest conversations and exclusive networking opportunities, with game-changing discussions about the growth, value, and the future of women in sport.

Click here to buy your ticket or subscribe for a discount and help add to the momentum behind women’s sport.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.