HomeFootballTurner Sports And HBO Win US Soccer Broadcasting Rights

Turner Sports And HBO Win US Soccer Broadcasting Rights

Turner Sports And HBO Win US Soccer Broadcasting Rights

HBO and Turner Sports have signed an eight year deal with US Soccer giving the broadcasters exclusive English language broadcasting rights to over 20 US National Soccer Team matches each year.

The deal will begin in 2023 and is said to be worth between USD$25-27 million (AUD$34-36 million) per year, which is comparatively more than the organisation’s previous deal with ESPN and Fox Sports.

Fox Sports and ESBN previously paid USD$30 million (AUD$40 million) per year to have access to all the game’s English, Spanish and marketing rights rather than just the English rights.

Viewers will be able to see all the 20 matches involved in the deal streamed live on HBO Max, with Turner streaming half of the matches on its TNT and TBS channels.

The agreement will give the organisations broadcasting rights to all U.S National Team Home World Cup Qualifiers, friendlies for USMNT and USWNT, send off matches, the SheBelieves cup and additional events involving the national women’s and men’s teams.

Bleacher Report will also receive digital and highlights rights to live event coverage with the ability to create additional forms of interactive and behind the scenes content

HBO Max and Turner Sport’s affiliation with WarnerMedia will allow the organisation to expand into new content creation and business opportunities such as integrating sports betting into its streaming services.

Turner Sports president, Lenny Daniels, said the deal is a significant milestone in the organisation’s expansion which demonstrates Turner’s commitment to sports and to developing their digital and social assets.

“We’re excited to spotlight one of the most popular women’s teams in the world, along with an ascending men’s national team, over the eight years of this agreement,” Daniels said.

“This partnership offers us an opportunity to engage with their avid, young and diverse fan bases through all of our Turner Sports and Bleacher Report platforms,” he said.

In relation to Turner Sports, US Soccer president, Cindy Parlow Cone, said US Soccer is excited to partner with an organisation passionate about developing soccer in the US.

“During our discussions it was clear how dedicated they [Turners Sports] are to growing soccer in the United States, especially their commitment to the women’s game,” Parlow said.

“As we build towards 2026 and beyond, we have found a fantastic partner to spotlight the stories of our women’s and men’s national teams,” she said.

Announcement of the deal comes not long after US Soccer decided to end its nearly two-decade long US$300 million (AUD $400 million) marketing relationship with Soccer United Marketing (SUM).

The deal does not extend to coverage of the upcoming World Cup which will be broadcast exclusively by Fox Sports in the US.

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