Triple M Quits Cricket This Summer
Southern Cross Austereo (SCA) has confirmed they will not be seeking to obtain radio media rights for cricket this summer.
The current deal held by SCA, have allowed its Triple M network to broadcast test matches for the past two years.
SCA Chief Operating Office John Kelly said “After assessing our business and our line-up, we have made a commercial decision to pursue alternative summer programming.”
“We will not be seeking a new broadcast agreement with Cricket Australia.”
Triple M head of content Mike Fitzpatrick said the the last two seasons were successful.
“Broadcasting cricket on Triple M for the past two seasons of summer cricket including an Ashes Tour has been great fun and our listeners loved it,” he said.
“We’ve successfully appealed to both cricket lovers and a broader radio audience, injecting comedy and entertainment, while our diverse line-up delivered knowledgeable and informative commentary.”
The ABC and Macquarie Media are yet to confirm whether they will continue their relationship with Cricket Australia.
ABC have been covering all men’s and women’s home international matches as well as the BBL final and domestic competition finals.
Macquarie Media had a five-year deal with Cricket Australia for all men’s home international matches as well as the Big Bash League.