Hong Kong-based Varcis Group, Melbourne’s Australian Sports Technology Network (ASTN) and Mumbai-based HiG Sports have united to enable APAC market access for companies across Australia, India, Singapore, Hong Kong, Korea, and Japan.

Australian Sports technology network says that the partnership will simplify and augment navigating through the Asian, Australian and Indian Sports ecosystem in a “streamlined manner for sports and fitness business innovators,” as stated by the media release.

Furthermore, the partnership will aim to connect and unify the diverse cultures in the region through the medium of sports and related engagements.

Varcis Group chairman, Phillip King, said: “India and the APAC region are two of the world’s fastest-growing regions in the sports tech space, and we are looking forward to introducing the best sports tech companies from the two regions to more capital investment, increased distribution channels and better manufacturing capabilities.”

“While we already have an engagement with ASTN, VARCIS is very excited for this new partnership with HiG, as we can bring the best of both APAC and India to further enrich the sports tech ecosystem in Asia.” said King.

ASTN director, Martin Schlegel, said that they were excited to work with both the entities in a partnership “the first of its kind.”

Schlegel continued: “Our network of export-ready Australian-sports tech businesses will benefit greatly from this partnership through specialised programs and events, business matching opportunities and access to world-class knowledge and networks.”

HiG Sports founder & CEO, Abhishek Padwal, further added: “One of the key objectives of setting up HiG was to enable access to capital, knowledgeable & well-connected investors, global subject matter experts and progressive industry bodies such as ASTN and instil an aspiration for Indian Sports Business Innovators to build global brands.”

“Partnering with VARCIS and ASTN is a strategic step to achieve this objective and expedite both inbound and outbound market access for companies between India and the rest of the APAC,” said Padwal.