Tottenham and NFL extend partnership through 2029-30 season
The NFL continues to broaden its global presence by extending their partnership with Tottenham Hotspur Stadium which was due to expire at the end of 2028. The two parties have furthered their agreement to continue into the 2029 and 2030 NFL seasons.
The Tottenham Hotspur Stadium is uniquely designed for NFL games and is the only stadium outside the United States that is purpose-built for NFL matches. They have already been the venue for 12 of the league’s 32 teams and will be formally recognised as the “Home of the NFL in the UK.”
“Growing the game globally is a major strategic priority for the league,” NFL Commissioner Roger Goodell said in a joint news release.
NFL is one of the most watched sports and is believed to have around 400 million fans worldwide. This extended relationship with Tottenham aims to strengthen their fanbase globally.
“Our commitment to Tottenham Hotspur Stadium will allow us to continue to bring extraordinary NFL experiences to fans in London, while creating a positive social and economic impact on the local community”, Goodell states.
“Our partnership with the NFL has been integral to our wider vision for the stadium and delivering a sports and entertainment destination in London,” said Tottenham Chairman Daniel Levy.
“Creating additional recurring sources of revenue to reinvest in our football activities is a key part of the Club’s financial model.”
Both Tottenham and the NFL are excited about the future of the sport in the UK and believe the continuation of their agreement to be one that will benefit both parties. The huge fanbase of the NFL is only set to grow through this partnership and will continue to be recognised on the global stage.