Topic: Sponsorship
Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth
In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...
October 30, 2024
Optus and Invictus Forge Partnership to Support Veterans Through Sport
Optus, an award-winning Veteran Employer of Choice, has announced a multi-year strategic partnership...
October 30, 2024
NFL Partners with Cosm to Launch Immersive “Shared Reality”
The NFL has entered into a multi-year partnership with immersive technology company...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
Avenue Capital’s $1.5B Sports Fund, Backed by Star Athletes, Targets High-Growth Franchises
Avenue Capital Group, in collaboration with GAM, has launched the $1.5 billion Avenue...
October 28, 2024
Monster Energy Expands Sponsorship Footprint with Supercars Deal
Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...
October 25, 2024
TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a...
October 25, 2024
Nike Extends NBA, WNBA, G League Partnership to 2037
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have...
October 25, 2024
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
NHL Expands Apparel Offering with Lululemon and Fanatics Collaboration
The NHL has partnered with Lululemon and Fanatics to introduce an innovative apparel...
October 24, 2024
Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign
Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp...
October 24, 2024
NBA Launches “The Heist II” Boosting 2024 Emirates NBA Cup Engagement
The NBA has unveiled "The Heist II" campaign as part of its promotional...
October 23, 2024
Ford Fuels WNBL’s Growth Strategy for the 2024-25 Season
The Women's National Basketball League (WNBL) has secured a significant partnership with Ford...
October 23, 2024
Foxtel’s 2025 Content Slate Promises Innovation Amid Industry Shifts
Foxtel Group has unveiled its 2025 content slate, positioning itself to navigate the...
October 23, 2024
Record-Breaking TAB Everest Highlights Growing Global Prestige and Capacity Challenges
The 2024 TAB Everest at Royal Randwick has once again demonstrated its growing...
October 23, 2024
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