Brands, Data Analytics, Finance, Other, Sponsorship 1 min read

TKO Acquires Professional Bull Riders in $3.25 Billion Deal

image

TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a $3.25 billion all-equity deal, further expanding its sports entertainment portfolio.

The acquisition complements TKO’s existing UFC and WWE properties and strengthens its position in the live sports market. PBR, known for its dedicated fanbase and exciting live events, adds another high-growth asset to TKO’s lineup.

“This acquisition broadens our reach in live sports entertainment and provides new opportunities for fan engagement,” a TKO executive commented. PBR’s inclusion will enhance TKO’s media rights, ticketing, and brand partnerships, further diversifying its revenue streams.

The transaction is expected to close in early 2025, subject to regulatory approvals. By adding PBR to its portfolio, TKO continues its strategy of consolidating high-value sports assets and expanding its global influence across various entertainment markets.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!

Similar Stories

logo
image
Brands 2 min read

Nine Entertainment Boosts Growth with Cross-Platform Sports Strategy in 2024

Nine Entertainment Co. marked the 2024 financial year with a strategic emphasis on...

image
Brands 2 min read

UCFB and ISC Partner to Boost Sports Management Career Networking

The University Campus of Football Business (UCFB) has formed a strategic partnership with...

image
Brands 2 min read

Amazin’ Mets Foundation Invests $430K to Upgrade Juniper Valley Park Field

The Amazin’ Mets Foundation, together with NYC Parks and The LandTek Group, has...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.