TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a $3.25 billion all-equity deal, further expanding its sports entertainment portfolio.
The acquisition complements TKO’s existing UFC and WWE properties and strengthens its position in the live sports market. PBR, known for its dedicated fanbase and exciting live events, adds another high-growth asset to TKO’s lineup.
“This acquisition broadens our reach in live sports entertainment and provides new opportunities for fan engagement,” a TKO executive commented. PBR’s inclusion will enhance TKO’s media rights, ticketing, and brand partnerships, further diversifying its revenue streams.
The transaction is expected to close in early 2025, subject to regulatory approvals. By adding PBR to its portfolio, TKO continues its strategy of consolidating high-value sports assets and expanding its global influence across various entertainment markets.
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