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Home > Brands > Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign
Brands, Data Analytics, Other, Sponsorship, Sports Tech 2 min read

Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign

Written by MOS Editorial Team
Published on 24 October 2024
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Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp to front its AI-powered marketing campaign, brokered by sports marketing agency SPORTFIVE. The campaign will target key markets such as the U.S. and Canada, using AI to personalise messaging for local audiences.

“Jürgen Klopp’s authenticity and trust align perfectly with the Trivago brand,” said SPORTFIVE representatives, highlighting the rationale behind the partnership.

SPORTFIVE, a leading global sports marketing agency, facilitated the deal, continuing its role in connecting major brands with sports figures to enhance global reach.

The partnership demonstrates Trivago’s commitment to utilising cutting-edge technology, with AI playing a key role in delivering targeted content that resonates with local consumers. Klopp’s involvement is expected to add credibility and attract a wide audience across diverse demographics.

This partnership reflects a growing trend in the sports marketing industry, where brands increasingly rely on the intersection of technology and high-profile ambassadors to drive engagement and brand loyalty. By using AI in marketing, Trivago aims to improve consumer experience through personalised interactions, enhancing its market positioning.

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