Topic: Sponsorship

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MLS Enters Multi-Year Partnership with Polymarket

Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), has...

January 27, 2026
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David Beckham and Bank of America Finalise Landmark Five-Year Youth Sports Pact

Bank of America has announced a five-year global sports ambassador agreement with football...

January 27, 2026
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Sherrin Rentals and Matt Stone Racing announce Partnership for 2026

Matt Stone Racing (MSR) has formalised an expansion of its portfolio, with Sherrin...

January 27, 2026
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VGW and WWE Announce Multi-Year Partnership

VGW (Virtual Gaming Worlds) has announced a multi-year partnership with WWE, designating the...

January 27, 2026
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Melbourne Victory announces partnership with Zaparas Lawyers

Melbourne Victory has formalised a multi-year return to its partnership with Zaparas Lawyers,...

January 24, 2026
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ACT Brumbies Secure Gallagher as Principal Partner in Three-Year Deal

ACT Brumbies have announced a landmark three-year agreement with Gallagher, appointing one of...

January 23, 2026
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Newcastle Knights and Charlestown Square Forge Strategic 2026 Partnership

The nib Newcastle Knights have formalised a major community partnership with Charlestown Square,...

January 23, 2026
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Ferrari HP and WHOOP Announce Strategic Human Performance Partnership

Scuderia Ferrari HP has announced a multi-year partnership with WHOOP, designating the human...

January 22, 2026
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Baseball Australia Renews Partnership with Four’N Twenty Ahead of WBC

Baseball Australia has renewed partnership with iconic food brand Four’N Twenty, securing the...

January 22, 2026
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Special Olympics Australia Partners Belgravia Apparel

Special Olympics Australia has announced a five-year partnership with Belgravia Apparel, designating the...

January 21, 2026
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Truefuels Partners with Tennis Australia

Tennis Australia has formalised a high-performance partnership with truefuels, the nutrition startup co-founded...

January 21, 2026
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Ladbrokes Secures Naming Rights for Queensland’s Premier Stradbroke Handicap

The Brisbane Racing Club (BRC) has formalised an expansion of its commercial partnership...

January 21, 2026
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Adelaide United and Cara Announce Three-Year Community Partnership

Adelaide United has announced a three-year agreement with Cara, a leading South Australian...

January 21, 2026
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McLaren Racing Announce Landmard Partnership with PUMA

McLaren Racing has announced a multi-year global partnership with sportswear giant PUMA, designating...

January 21, 2026
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Visa Named Official Global Supporter for AFC Asian Cup Cycle in Saudi Arabia

The Asian Football Confederation (AFC) has announced a landmark partnership with Visa, appointing...

January 21, 2026

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