Topic: Sponsorship
McLaren Racing Announce Landmard Partnership with PUMA
McLaren Racing has announced a multi-year global partnership with sportswear giant PUMA, designating...
January 21, 2026
Visa Named Official Global Supporter for AFC Asian Cup Cycle in Saudi Arabia
The Asian Football Confederation (AFC) has announced a landmark partnership with Visa, appointing...
January 21, 2026
Nine Unveils Heavyweight Sponsor Portfolio for 2026 Australian Open
Nine has released its commercial roster for the 2026 Australian Open, releasing a...
January 20, 2026
Hockey New Zealand Secures PURE Sports Nutrition as High-Performance Partner
Hockey New Zealand has announced a partnership with PURE Sports Nutrition, naming the...
January 20, 2026
Newcastle Jets Partners with Alpha Elite Gear
The Newcastle Jets have announced a partnership with Alpha Elite Gear, designating the...
January 20, 2026
Bryson DeChambeau Annouunce Endorsement with Kalshi
Bryson DeChambeau has formalised a ground-breaking endorsement deal with Kalshi, becoming the first...
January 19, 2026
Dreamworld Named Official Theme Park Partner of Australian Olympic Team
Dreamworld has announced a landmark partnership with the Australian Olympic Committee (AOC), becoming...
January 19, 2026
Genius Sports Announce Partnership with New OFC Pro League
The Oceania Football Confederation (OFC) has formalised a strategic partnership with Genius Sports,...
January 19, 2026
Inter Miami Extends Lowe’s Partnership Into Infrastructure and Jersey Rights
Inter Miami CF has announced an expansion of its partnership with Lowe’s, elevating...
January 19, 2026
One New Zealand Warriors Extend Partnership with Musashi
The One New Zealand Warriors have solidified their high-performance foundations for the 2026...
January 16, 2026
Fiji Airways Named Official Airline Partner of Inaugural OFC Pro League
The Oceania Football Confederation (OFC) has announced a multi-year partnership with Fiji Airways,...
January 16, 2026
Tennis Australia and realestate.com.au Announce Partnership
Tennis Australia has announced realestate.com.au as their Official Real Estate Partner of the...
January 15, 2026
Agency Named Desire Launches with Senior Partnership Leaders Backing Specialisation Over Scale
At a time when sponsorship and partnership strategies are being stretched across sport,...
January 15, 2026
Brisbane Racing Club and Ticketmaster Announce Partnership
The Brisbane Racing Club has announced a multi-year partnership with Ticketmaster Australia, designating...
January 14, 2026
Hockey Australia and Kookaburra Sport Announce Partnership
Hockey Australia has formalised an apparel partnership with Kookaburra Sport, designating the 135-year-old...
January 14, 2026
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