Wanderers Welcome HELI as Official Senior Partner

The Western Sydney Wanderers FC have secured a two-year deal with global materials handling leader HELI, naming the firm as the club’s Official Senior Partner and Official Forklift Partner. The agreement will runs through to the end of the 2026/27 season.

With HELI providing direct support to both the Isuzu UTE A-League Men’s and Ninja A-League Women’s programs. By aligning with the Wanderers, an organisation with one of the most robust community profiles in the country, HELI aims to leverage the club’s national reach to drive B2B growth across the Western Sydney industrial heartland.

Commenting on the partnership, Western Sydney Wanderers CEO, Scott Hudson, said: “We’re incredibly proud to welcome HELI to the Wanderers family as an Official Senior Partner.

“HELI is a global leader in its field, and as they continue to grow their footprint in Australia, we see the Wanderers as a powerful vehicle to support that expansion through our reach, our community and our national profile, 

“HELI’s support of both our men’s and women’s programs is particularly important to us and reflects our commitment to providing equal opportunity and elite pathways across the club.

“We’re proud that HELI has chosen the Wanderers as a key partner in their Australian journey, and we look forward to building a successful and impactful partnership together over the next two seasons,” said Hudson.

HELI, renowned for its innovative engineering and advanced features in the forklift sector, view the partnership as a people-driven initiative.

General manager of HELI material handling oceania, Cui Jie, emphasised that the club’s values of teamwork and determination were a natural fit for the brand’s local identity.

“We are thrilled to be sponsoring the Western Sydney Wanderers, a club that embodies the teamwork, passion, determination and strong community values.

“At the heart of HELI Oceania, we’re a people-driven organisation and supporting local communities is something we genuinely care about.

“This partnership allows us to connect with and empower the community within Western Sydney and Australia as a whole.

We look forward to growing this partnership and supporting the club, both in and out of the stadium,” Jie added.

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