Topic: Brands
AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement
Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious...
October 29, 2024
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
Monster Energy Expands Sponsorship Footprint with Supercars Deal
Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...
October 25, 2024
TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a...
October 25, 2024
Nike Extends NBA, WNBA, G League Partnership to 2037
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have...
October 25, 2024
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
STRONG Pilates’ Global Expansion Gains Momentum, Backed by Elite Athletes
Australian-founded fitness franchise STRONG Pilates is making waves in the global fitness market,...
October 25, 2024
TKO Announces $2 Billion Share Repurchase Plan and Quarterly Dividend
TKO Group Holdings has announced a $2 billion share repurchase program, reflecting confidence...
October 25, 2024
Nine Expands Stan Sport with Ads and Enhances Cross-Platform Transparency
Nine Entertainment has outlined an ambitious advertising strategy for 2025, introducing advertising on...
October 24, 2024
NHL Expands Apparel Offering with Lululemon and Fanatics Collaboration
The NHL has partnered with Lululemon and Fanatics to introduce an innovative apparel...
October 24, 2024
Clippers’ Intuit Dome Sets New Standard with AI-Driven Fan Experience and Sustainability
The LA Clippers’ $2 billion Intuit Dome is reshaping the NBA fan experience...
October 24, 2024
Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign
Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp...
October 24, 2024
NBA Launches Major Creator Program Expansion for 2024-25 Season
The NBA has announced the largest expansion of its creator program to date...
October 24, 2024
ASICS Unveils Wellness Campaign Featuring Brian Cox Ahead of Sport Wellness Summit
In a strategic move, ASICS has launched a new campaign highlighting the importance...
October 24, 2024
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