Dana White Joins Meta’s Board: Bridging Sports and Technology

Dana White, President and CEO of UFC®, has been appointed to the Meta Board of Directors. Joining global leaders in technology, business, and media, White brings his expertise in brand building and sports innovation to the tech giant at a pivotal time.

Leveraging Sports Leadership
White has revolutionised UFC, transforming it into a global sports powerhouse. Under his leadership, UFC produces more than 40 live events annually, reaching 975 million households in over 170 countries. His proven ability to build brands and engage fans aligns seamlessly with Meta’s mission to explore opportunities in AI, wearables, and the future of human connection.

“I’ve never been interested in joining a board until now,” White said. “Social media and AI are the future. I’m excited to help Meta grow and take it to the next level.”

Mark Zuckerberg’s Vision
Meta CEO Mark Zuckerberg emphasized White’s role in shaping the company’s future:
“Dana will bring unique expertise and perspective as we tackle massive opportunities ahead with AI and new technologies.”

White’s insight into global brand expansion and fan engagement will be instrumental as Meta seeks to innovate and enhance user experiences worldwide.

The Convergence of Sports and Tech
White’s appointment signals a growing collaboration between the sports and technology industries. His understanding of audience engagement, media strategy, and global reach will help Meta explore new ways to connect with users and communities.

As the tech giant focuses on innovation, White’s influence will bridge the gap between sports fandom and immersive digital experiences, paving the way for groundbreaking advancements.

Join the free Ministry of Sport newsletter for the latest news and information or become a MoS Member for additional benefits including event ticketing, data and insight reports, plus professional development opportunities in the business of sport.