Topic: Brands
Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth
In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...
October 30, 2024
Optus and Invictus Forge Partnership to Support Veterans Through Sport
Optus, an award-winning Veteran Employer of Choice, has announced a multi-year strategic partnership...
October 30, 2024
NFL Partners with Cosm to Launch Immersive “Shared Reality”
The NFL has entered into a multi-year partnership with immersive technology company...
October 29, 2024
Golden State Warriors Expand Digital Strategy with Coinbase Partnership
The Golden State Warriors have announced a multi-year partnership with cryptocurrency exchange Coinbase,...
October 29, 2024
AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement
Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious...
October 29, 2024
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
Monster Energy Expands Sponsorship Footprint with Supercars Deal
Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...
October 25, 2024
TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a...
October 25, 2024
Nike Extends NBA, WNBA, G League Partnership to 2037
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have...
October 25, 2024
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
STRONG Pilates’ Global Expansion Gains Momentum, Backed by Elite Athletes
Australian-founded fitness franchise STRONG Pilates is making waves in the global fitness market,...
October 25, 2024
TKO Announces $2 Billion Share Repurchase Plan and Quarterly Dividend
TKO Group Holdings has announced a $2 billion share repurchase program, reflecting confidence...
October 25, 2024
Nine Expands Stan Sport with Ads and Enhances Cross-Platform Transparency
Nine Entertainment has outlined an ambitious advertising strategy for 2025, introducing advertising on...
October 24, 2024
NHL Expands Apparel Offering with Lululemon and Fanatics Collaboration
The NHL has partnered with Lululemon and Fanatics to introduce an innovative apparel...
October 24, 2024
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