HomeFree ArticleLatest NewsTop NRL Commercial Partnerships: Panthers, Storm, More

Top NRL Commercial Partnerships: Panthers, Storm, More

Top NRL Commercial Partnerships: Panthers, Storm, More

Ahead of the highly anticipated 2023 NRL season kicking off next month, here are the latest commercial partnerships across the league.

Penrith Panthers:

The Panthers have announced a partnership extension with mobile communications leader, Motorola, making them the club’s official smartphone partner for the 2023 season.

The deal will see Motorola engage with members and fans from both across the club’s digital channels and home games at BlueBet stadium, sponsoring game-day giveaways and initiatives.

Commenting on the partnership, Panthers CEO, Matt Cameron, said: “Not only a leader of driving innovation in their field, Motorola is a brand we grew up with and trust, all of this resonates with our club ethos, players and fans. It’s a great fit.”

The club has also announced a partnership renewal with Ultra Air, continuing their 20-year major partnership for the 2023 season.

Ultra-Air branding will be featured on training and media apparel, as the official Head Coach Partner.

Melbourne Storm

Storm has recently signed a five-year partnership agreement with the City of Casey, hoping to drive rugby league participation in the region.

The City of Casey becomes the official community partner of the club, as an extension of Storm’s recent activation in the region, including open training sessions and family days.

Commenting on the partnership, Storm CEO, Justin Rodski, said: “The City of Casey and the wider south-east is home to thousands of our Storm members and a real growth area for rugby league.”

“We’re delighted to welcome City of Casey as an official Storm partner for the next five years and look forward to the joint benefits the partnership will bring to our club and the Casey community.”

The club will continue to focus on developing young rugby talent with the launch of the Storm Academy in 2023, supported by major partner RedZed and official partner Jaybro.

South Sydney Rabbitohs

The Rabbitohs have announced a partnership extension with VSP Security Wholesale, elevating the wholesaler as the club’s official training partner for the 2023 and 2024 seasons.

Commenting on the partnership, Rabbitohs CEO, Blake Solly, said: “Since VSP Security Wholesale joined in 2018, it’s been apparent that our organisations shared similar philosophies and aspirations and we’re delighted that they’ve increased their commitment to the Club and extended the relationship for at least the next two years.

“We’re looking forward to continuing our successful partnership and know that they’ll continue to be a trusted partner for the club, its fans and partners”.

Additionally, the Rabbitohs have announced a brand-new sponsor in Australian confectionary company, Darrell Lea, for the 2023-24 seasons.

As part of the deal, Darrell Lea will be providing fans and members confectionary favourites throughout the season and will have their branding featured on the Rabbitohs’ official mascot.

Canterbury-Bankstown Bulldogs

 The Bulldogs have renewed their partnership with health and wellness manufacturer, Body Science (BSc), serving as the club’s official sports supplement and sports compression partner.

Commenting on the partnership, Bulldogs’ head of performance, Travis Touma, praised BSc’s continual commitment to performance and nutrition at the club.

“The products from Body science allows us to restore a lot of the nutrients required by the athletes to not only perform physically, but to stay in the game mentally as well,” Touma said.

Brisbane Broncos

The Broncos have announced a new partnership with Australia’s leading ladder brand, Bailey Ladders.

The two-year deal will see Bailey become a platinum sponsor of the Broncos, delivering promotions and engagement opportunities for supporters, members, and corporate partners.

The brand will also extend its sponsorship to the club’s NRLW team as a match day and presenting partner, in what is welcomed as a “symbolic” partnership.

Celebrating the partnership, Broncos CEO, Dave Donaghy, said “It’s wonderful to have Bailey on board, at a time when as a football club and organisation, we’re striving to take every step possible to improve, and climb that Premiership ladder.”

To read about the previous commercial partnerships in the NRL, click here.

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