Top NRL Commercial Partnerships: Bulldogs, Rabbitohs, More

With the 2022 NRL season reaching the halfway mark, here are the latest commercial partnerships.

Canterbury-Bankstown Bulldogs

The Canterbury-Bankstown Bulldogs signed a three-year partnership with EngageRM.

Commenting on the partnership, Bulldogs head of partnerships, Stuart Martin, said: “This exciting partnership will transform our corporate and commercial offerings through the integration of a platform that is at the head of its field from a company who are constantly pushing the boundaries of what they can offer.”

“Through this, we can deliver a world class experience to all facets of our club and drive better engagement to build a happier and more loyal fan base who are excited to engage with the Bulldogs’ brand,” he said.

EngageRM commercial director, Tim Barber, added: “Everyone at EngageRM is thrilled to partner with the Bulldogs, a team we both respect and admire.”

“To be able to expand our offering to another NRL club is a great achievement for us and we look forward to working with the Bulldogs to see their corporate services offering become one of the best in the league,” Barber said.

The Bulldogs have also announced partnerships with Sharp Extensive IT and blockchain company, Illuvium.

South Sydney Rabbitohs

The South Sydney Rabbitohs have announced the extension of their partnership with ION UPS Systems for the 2022 season.

The deal will see the company increase their commitment to the club by becoming the official and exclusive power management solution supplier.

Commenting on the partnership, Rabbitohs CEO, Blake Solly, said: “I would like to thank Zaki and his team at ION UPS Systems for increasing their commitment to the club and coming back on board for Season 2022.”

“ION UPS Systems are based in South Sydney, share similar goals and aspirations to our organisation, and we know that when using their products, we are getting the best product available,” he said.

ION UPS Systems managing director, Zaki Wazir, added: “It is a natural fit for his organisation to partner with the Rabbitohs.”

North Queensland Cowboys

The Cowboys have announced a three-year partnership with SCA, building on their 29-year relationship..

Commenting on the partnership, SCA Townsville and Mt Isa general manager, Shane Jurgens, said: “We’re kicking off the season with a bang, with CK and Carley to take the helm as ground announcers at Queensland Country Bank Stadium for all 12 home games.”

“Northern Australia is the heartland of the Cowboys and we’re deeply proud to have played a role in this long-term legacy for the club,” he said.

Melbourne Storm

The Melbourne Storm have partnered with Metro Trains to encourage fans to use public transport when attending the AAMI Park games in 2022.

Commenting on attendance this season, Melbourne Storm CEO, Justin Rodski, said it has been great to see so many Storm members and fans at AAMI Park in the first six home matches this season.

“We know a large number of our members and fans use public transport to get to AAMI Park to watch Storm play, but we also know that there are many of our members who are still hesitant to come to matches post-COVID,” Rodski said.

“This new partnership with Metro Trains will not only give more people the chance to see Storm at AAMI Park but also provide travellers with up-to-date information about times and frequency of public transport,” he said.

The Storm also announced a partnership with Deadly Choices, to improve Indigenous health.

To read the previous edition of the top NRL partnerships, click here.