HomeFree ArticleLatest NewsTop NRL Commercial Partnerships: Bulldogs, Sharks, More

Top NRL Commercial Partnerships: Bulldogs, Sharks, More

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Top NRL Commercial Partnerships: Bulldogs, Sharks, More

As the NRL offseason continues and clubs are preparing their corporate line-up for the 2022 season, here are the latest commercial partnerships from across the league.

The Vodafone Warriors have announced PUMA New Zealand as the new official apparel partner for the club after more than a decade since the pair were last partners.

As part of the partnership, PUMA has designed new 2022 on-field and supporter collections for the club.

Vodafone Warriors CEO, Cameron George, said: “PUMA’s passion for excellence, innovation and drive to push sport forward resonated with our own values.”

“We look forward to renewing this partnership from next season to present a world-class collection that our players, staff and fans are proud to wear,” George said.

Elsewhere in the NRL, the Canterbury-Bankstown Bulldogs have extended their back of jersey partnership with Ultimate Security.

Ultimate Security CEO, Nassim Said, said: “We’ve been a part of the Bulldogs for over three years now and with the leadership and direction of the club, we are excited to extend our partnership for season 2022, and have our logo on their jersey.”

“Both the Board, led by John Khoury and CEO Aaron Warburton, have delivered on plans they shared with us.

“Seeing these plans turn into action has given us faith in the system, both on and off the field,” he said.

The Bulldogs have also extended their partnership with Kia Australia, focusing on the club’s community strategy through areas such as multiculturalism, arts and culture, and participation throughout the South-West region of Sydney.

The Gold Coast Titans have announced the appointment of Fitstop to its corporate family with a three-year partnership that has seen the club’s gym facilities revamped by the fitness company.

The Newcastle Knights have named Australian bookmaker, PalmerBet, the club’s official wagering partner as part of a three-year partnership.

With the deal, PalmerBet will feature on the sternum of the Knights’ NRL jerseys.

The Parramatta Eels have extended their major partnership with ALAND for a further three seasons, while the South Sydney Rabbitohs have upgraded their partnership with Jaaims, seeing the online trading application become the official training partner of the club, as well as the official trading and investing partner.

The Wests Tigers, however, have made three commercial partnership announcements, including the extension of their partnerships with both MAS Structures & Co and Barclay Pearce Capital, and the new platinum level partnership with ADCO, with the construction company to feature on the corner posts at all home games.

Lastly, the Sharks have announced Ace Gutters as the club’s sleeve sponsor for the 2022 season, after the brand feature as the front of jersey major partner of the club in both the 2019 and 2020 seasons.

Sharks CEO, Dino Mezzatesta, said the club has now filled all their jersey branding properties for the 2022 season.

“It’s like they never left,” Mezzatesta said.

“We’re thrilled Don [Anderson] and Ace Gutters have agreed to return as one of our major partners.

“It extends a long association between the Sharks, Don and Ace Gutters and as they did when agreeing to be front of jersey partners ahead of the 2019 season, they are again showing great belief in the direction the club is heading,” he said.

“I’m proud to be partnering up with such a long-standing, quality local brand, one that is extremely successful in their industry and a company with strong community values.”

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