HomeBasketballTop NBL Commercial Partnerships: Wildcats, Bullets, More

Top NBL Commercial Partnerships: Wildcats, Bullets, More

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Top NBL Commercial Partnerships: Wildcats, Bullets, More

With the 2021/22 NBL season now underway, here are all the latest commercial partnerships from around the league.

South East Melbourne Phoenix

The South East Melbourne Phoenix have announced two new partnerships, with both Prime Value Asset Management becoming a major partner, and the Victorian Responsible Gambling Foundation’s Love the Game program.

As part of the commitment to the Love the Game program, the club will refuse sports betting sponsorships, as one of more than 600 sporting clubs in Victoria connected to the program.

Phoenix CEO, Tommy Greer, said: “We’re very engaged with young people and we want them to love basketball for the game, just as our players do.”

“We’re very proud to be a Love the Game partner and to support the Foundation’s great work through our network of more than 65,000 basketball association members in the south-east of Melbourne, the basketball camps we host and school clinics we run,” he said.

Adelaide 36ers

The Adelaide 36ers have announced a few new commercial partnerships, adding ELMAC Cleaning Services and Workplace Law as official partners, and renewing their partnership with Comwire IT for two years.

The Workplace Law partnership will see the law firm become the official coaches’ partner of the club, while ELMAC Cleaning Services will become the regular cleaning service of the 36ers arena.

Sydney Kings

The Sydney Kings have brought in All G Foods as a partner on a one-year deal bringing the brand’s food to the menu at the Qudos Bank Arena.

The club has also named News Corp’s new subscription platform, CODE, as an official partner of both the Sydney Uni Flames and the Sydney Kings.

As part of the deal with CODE, Sydney Kings players will be showcased with their stories to feature across the platform throughout the season.

Brisbane Bullets

The Brisbane Bullets have also announced three new commercial partnerships for the 2021/22 season, bringing in Dritimes as a supporting partner and the official towel supplier for the club.

The Bullets also named Bob Jane T-Marts the major support partner and official tyre partner of the club, with the brand’s logo to appear across the back of player jerseys.

The club has also named All Properties Group as a community support partner on a multi-year partnership.

Discussing the Bob Jane T-Marts partnership, Brisbane Bullets CEO, Peter McLennan, said: “Bob Jane T-Marts is a proud, well-known Australian owned business that we are extremely pleased to be associated with.”

“On the back of a very successful initial year, you will see the Bob Jane T-Marts logo take pride of place on the lower-back of our jersey.

“We’re looking forward to working with them to build upon the brand association created in year one with increased engagement activity.

“The continued support of Bob Jane T-Marts demonstrates their trust in the Bullets organisation, the Bullets brands and the vision of the future,” he said.

Illawarra Hawks

The Illawarra Hawks have re-signed Multi Civil and Rail (MCR) as a major sponsor of the club, with the brand to take a sponsorship position on the back of the club’s jerseys.

MCR has been a major sponsor of the Hawks since 2015.

Perth Wildcats

Lastly, the Perth Wildcats have brought in three new partners, naming Tool Kit Depot a platinum partner, Colonial Brewing Company as the official beer and cider partner for the next two seasons, and Revo Fitness as a partner for the 2021/22 season.

On the Revo Fitness partnership, Perth Wildcats CEO, Troy Georgiu, said he is excited to partner with an organisation so focused on membership.

“I am thrilled that Revo Fitness has elected to partner with the Perth Wildcats and I welcome them into our family,” Georgiu said.

“Having another fast-growing, member based West Australian organisation join us is testament to what we stand for as a club, what we mean in the community and what we can deliver for our partners.

“We have had great success in elevating and spreading the message of emerging brands and it is very clear that Revo Fitness is making a great impact on the market.

“The phenomenal growth of Revo Fitness speaks volumes of the organisation’s mindset and its ability to listen and understand what their members want and, most importantly, deliver on consistently.

“They are a fresh, progressive, and innovative brand and we’re excited to be aligned and to be sharing in each other’s success throughout the season and beyond,” he said.

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