Top Big Bash League Commercial Partnerships; Strikers, Heat, More
With the kick-off of the 11th season of the Big Bash League (BBL), here are the top commercial partnerships you need to know from across the league.
Adelaide Strikers
The Adelaide Strikers have welcomed Australian Gas Networks (AGN) as a new principal partner.
AGN is a member of the Australian Gas Infrastructure Group, which owns and operates gas transmission and distribution pipelines across the country.
AGN general manager for customer and community, Kristen Pellew, said: “We are keen supporters of community-focused events and look forward to once again seeing the excitement that T20 cricket brings to Adelaide.”
“We’re thrilled to be working with the Strikers team to ‘Bring the Energy’ to the T20 season,” she said.
The club has also recently+ announced a new major partnership with Swyftx, an Australian owned and operated crypto exchange.
The partnership sees Swyftx become the first Australian cryptocurrency exchange to sponsor a major cricket team, which Swyftx chief marketing officer, Chris Vanek, described as “a huge milestone”.
Sydney Thunder and Sydney Sixers
Australian car rental company SIXT have sealed landmark deals with Cricket NSW to become the official car rental partner of the Sydney Thunder and Sydney Sixers.
SIXT is a car rental company originating out of Germany, looking to expand into the Australian market.
SIXT Australia CEO, Matthew Beattie, said: “Our BBL engagement strategy is centred around supporting the code and ‘owning the six’ across the Thunder and Sixers games to not so subtly integrate our global brand into the Australian market through the sport that all Australians love.”
Melbourne Stars
The Melbourne Stars have announced a new premier partner in the form of Genius Childcare, an Australian provider of childcare services for children aged 6 weeks to 6 years.
Genius Childcare head of marketing, Kate Balme, said: “Genius is thrilled to be onboard with Melbourne Stars for the 2021/2022 Big Bash League.”
“The BBL has a clear focus on family engagement, and we’re excited for the abundance of opportunities that will present themselves over the coming weeks.
“We can’t wait to connect with their fans, particularly younger families, as we continue to share the Genius vision,” she said.
Melbourne Renegades
The Melbourne Renegades have welcomed Tyrepower to the team as their new BBL premier partner for BBL|11.
Tyrepower has grown to be the largest independent tyre retailer in Australasia, with over 290 stores, with this partnership marking its first appearance in the Big Bash.
Tyrepower general manager, Richard Ellery, said: “Our network of family-owned and operated stores engage at all levels within their local communities.”
“Cricket is an amazing community connector, and we are proud to be partnering with the Renegades to help promote our involvement at all levels of the game,” Ellery said.
Brisbane Heat
The Brisbane Heat have held Great Southern Bank as a principal partner since 2016, and recently locked in a partnership extension for two years.
The Great Southern Bank (previously Credit Union Australia) underwent a name change less than six months ago and is currently Australia’s largest customer-owned bank.
Great Southern Bank chief executive officer, Paul Lewis, said: “The Heat’s huge fanbase has a core audience of families and millennials, many of whom are trying to enter the housing market for the first time.”
“This aligns with the audience we are supporting through our purpose of helping all Australians own their own home,” he said.
