HomeAFLTop AFL Commercial Partnerships: Lions, Bombers, More

Top AFL Commercial Partnerships: Lions, Bombers, More

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Top AFL Commercial Partnerships: Lions, Bombers, More

In a week where the AFL announced a major plan for the growth of women’s football, here are all the latest club commercial partnerships from around the league.

Brisbane Lions

The Brisbane Lions have announced Brisbane-based cryptocurrency platform, Swyftx, as its new coaches’ partner in a two-year partnership with an option for a further one-year extension.

Swyftx CEO, Ryan Parsons, said: “This partnership brings together the best AFL team in Australia and its most popular cryptocurrency exchange.”

“We’re both progressive teams with strong values so we’re delighted to be joining forces.

“Chris Fagan is one of the most respected coaches in Australian sport, with a huge following and an exciting coaching team behind him.

“We’re looking forward to seeing what our two great Brisbane-based teams can build,” Parsons said.

Carlton Blues

Carlton have announced a new partnership with outdoor adventure brand, Anaconda, with the brand to feature across club-produced digital content.

Carlton CEO, Brian Cook, said the partnership will see Anaconda provide fantastic opportunities for the club.

“Anaconda is full of excitement, getting out of your comfort zone and testing yourself, what a perfect partner to get on board with us at this time of year,” Cook said.

“We appreciate Anaconda seeing the value of the digital content we produce and wanting to invest in that, we look forward to sharing that content with our members and supporters, starting with the AFL pre-season camp this week,” he said.

Western Bulldogs

The Western Bulldogs Community Foundation has announced a partnership with worldwide human rights advocacy group, Amnesty International.

The partnership will see the joint delivery and facilitation of The Culture Exchange program across the west of Melbourne and Victoria, building culturally inclusive workplaces and communities.

Essendon Bombers

The Essendon Football Club, in partnership with Paralympics Australia and both Federal Government and Victorian State Government, have unveiled the second stage of the training and administration base at the NEC Hangar.

The club has also announced the extension of its naming rights partnership with NEC Australia for a further three years, with club president, Paul Brasher, saying: “Today is a significant and proud occasion for the Essendon Football Club.”

“Our ambition has been to make the NEC Hangar a destination venue for our members, supporters, partners and importantly, the wider community.

“With the recent extension now complete, this grows the NEC Hangar into a $50 million precinct that is genuinely world-class,

“The NEC Hangar is a magnificent community asset for the north-west corridor of Victoria and the completion of this project will deliver significant outcomes for not only our own football programs, but Paralympics Australia, women’s and community football, The Long Walk and Aboriginal and Torres Strait Islander peoples and communities,” Brasher said.

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