TikTok: Offical Partner Of The UEFA Women’s EURO 2022
Off the back of a successful partnership last year, TikTok has been announced as the Offical Partner of the UEFA Women’s EURO 2022.
Last year TikTok was the first digital entertainment platform to partner with the UEFA EURO.
Now this year the women’s game will get recognition on TikTok also, used by a reported 689 million people worldwide.
The official UEFA Women’s EURO 2022 TikTok account aims to inspire and entertain the global football community with exclusive behind-the-scenes content, plus current and archival footage.
Using Tik Tok, fans have already been able to access a variety of behind the scenes content with England’s Lionesses, Lia Lewis and Spain’s women’s Primera División sponsor Iberdrola.
The Women’s Six Nations rugby competition and Burnley FC Women also stream all their home games live on TikTok.
The tournament kicks off on 6th July in England, with fans able to get involved by using the platform’s innovative special effects and sounds in their videos, or joining in with TikTok LIVEs and EUROs-inspired hashtag challenges.
The hashtag #womeninsports has already acquired almost a billion views.
UEFA marketing director, Guy-Laurent Epstein, said: “We are thrilled to once again partner with TikTok, this time for the biggest UEFA Women’s EURO ever.”
“With the TikTok football community ever-growing with teams, fans, creators and associations, we are looking forward to showcasing this summer’s premiere sporting event featuring some of the greatest women’s footballers in the world through unique, creative and engaging content.
“It’s an exciting time to be a football fan,” said Epstein.
TikTok Europe, general manager, Rich Waterworth, said: “Since our partnership with UEFA for EURO 2020, we have seen TikTok become the home of football fandom; with creators, players and nations alike coming together to share their passion for the beautiful game, in a uniquely TikTok way.”
“We are delighted to continue this partnership as the Official Entertainment Platform of UEFA Women’s EURO 2022, and to build on our joint efforts to promote equality and inclusion in football through TikTok’s #SwipeOutHate campaign and UEFA’s #EqualGame.
“We cannot wait to see our community show their support for the women’s game, as we make this year’s championship even more accessible to our global community,” Waterworth said.