Tiger Woods and Discovery’s GOLFTV Announce Exclusive, Long-term Global Content Partnership
As part of the strategic partnership between Discovery, Inc. and the PGA TOUR, GOLFTV has signed an exclusive multi-year global content partnership with 14-time Major champion, Tiger Woods.
Starting in January 2019, GOLFTV will collaborate with Woods on a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game’s ultimate icon.
The partnership gives Discovery the right to distribute its exclusive Woods-related video content in the U.S. as well as globally, despite the GolfTV streaming service only launching in international markets as part of a 12-year, $2 billion media rights deal Discovery signed with the PGA Tour in June.
“I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GOLFTV with us at the PGA TOUR, so I think they’re the perfect partner to help grow the game,” Woods said.
“I’ve always been focused on my own game and this experience can help players everywhere.
“Whether you’re a long-time player or a beginner, there are some things that help us all play better.
“It’s one way I want to give back to people who love the game like I do and if I can help the next generation enjoy the game more and play better, that’s pretty special.”
Among the plans, Woods and GOLFTV are collaborating to develop:
- Weekly practice and instructional videos to improve your game;
- Exclusive access into Tiger’s preparation routines;
- Behind-the-scenes access before and after PGA TOUR rounds;
- Unique and exclusive post-round commentary.
GolfTV will present more than 2,000 hours of live action each year and will launch across all international markets (besides the U.S., China, and South Korea) starting in January 2019, with new countries planned to be included each year until 2024.
“It’s a privilege for us to welcome Tiger to the GOLFTV team,” Alex Kaplan, President and General Manager, Discovery Golf, said.
“No one else in the game resonates globally the way Tiger does or has the global fan base, and he has great wisdom to share, on and off the course.
“We’re thrilled to give him the global platform to do just that, and to provide our audience in more than 200 markets and territories a closer look at Tiger on the greens and behind the scenes.
“Our long-term partnership with Tiger reflects our broader ambition as we roll-out the service over the coming years, seeking to grow GOLFTV into a true ecosystem for all things golf: watching, learning and playing,” Kaplan added.