Ticketmaster Australia and the Australian Grand Prix Corporation (AGPC) have announced the renewal of their partnership agreement.
Building on a shared relationship spanning more than 13 years, the renewed arrangement ensures Ticketmaster will continue providing advanced ticketing technology, distribution systems, and dedicated fan support services for the Formula 1 Australian Grand Prix.
Under the expanded agreement, both organisations will focus on scaling ticketing infrastructure to manage record-breaking attendance figures and deliver secure transactions for hundreds of thousands of racegoers.
Commenting on the extension of the partnership, Ticketmaster Australia managing director, Gavin Taylor, said: “the Formula 1® Australian Grand Prix is one of the most iconic events on the Australian sporting calendar, and we’re proud to extend our partnership with Australian Grand Prix Corporation.”
“Demand for the event continues to grow year-on-year, and we’re focused on ensuring fans have access to a seamless, secure and trusted ticket-buying experience.
“We look forward to continuing to drive innovation and top-tier experiences for fans, partnering closely with the AGPC team to support the ongoing success of this world-class event,” Taylor said.
Echoing the sentiment, Australian Grand Prix Corporation chief commercial officer, Emma Pinwill, added:“Ticketmaster has been a valued partner of the Australian Grand Prix Corporation for many years, and we are pleased to extend this relationship as the Formula 1® Australian Grand Prix continues to grow in scale and popularity.”
“We look forward to working together to build on this momentum and deliver world-class experiences for fans in the years ahead,” Pinwill noted.
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