Tennis Australia Launches Australian Open Matters Conference

Tennis Australia is launching “AO Matters”, an exclusive, invite-only conference designed to convene approximately 100 hand-picked global brand executives for an intimate networking and thought-leadership forum during the Australian Open.

The event, scheduled for January 21st, 2025, at Jolimont House in Melbourne Park, is a strategic move by the organisation to position the Australian Open as a critical hub for innovation and commercial evolution in the global sports business landscape.

The aim of the conference is to deepen the Australian Open’s commercial relationships and attract high-value sponsors.

As Tennis Australia director of partnerships and international business, Roddy Campbell, previously stated, the event is designed to bring together the brightest minds in marketing and brand leadership at one of the most dynamic sporting events in the world to shape the future of global sports partnerships.

The invite-only program, AO Matters, curated format is the core commercial differentiator, targeting the world’s leading chief marketing officers and senior brand executives.

By collaborating with the team behind the renowned All That Matters thought leadership forum in Singapore, the Australian Open is ensuring a high-value delegate list and agenda.

The forum is designed to directly address the pressing strategic challenges facing the industry, focusing on how global sports partnerships are evolving, commercial models are being disrupted, and technology is shifting fan expectations.

The limited seating is key to creating space for “insightful dialogue and collaborative networking.”

Confirmed speakers underscore the executive level of the forum, featuring leaders such as Craig Tiley (Australian Open CEO), Ricardo Fort (Global Sports Sponsorship Leader), and executives from key partners like TikTok and Mastercard, as well as global sports and entertainment firms Wasserman and Ticketmaster.

The agenda will explore topics like the “festivalisation of sport” and fan experience innovation.

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