TelevisaUnivision Reports Revenue Growth from Summer Football Programming

TelevisaUnivision reported their commercial growth with its summer football programming, driven by the recent Concacaf Gold Cup. The broadcaster has seen a 54% surge in revenue compared to the 2023 Gold Cup broadcast, and has successfully sold out all major sponsorships for the tournament.

This performance shows a robust advertising market for live football content targeting the U.S. Hispanic audience.

Industry sources indicate that a 30-second advertising slot during the Gold Cup is commanding a price of USD$400,000 (AUD$613,200).

The tournament has attracted a diverse array of prominent sponsors, including Anheuser-Busch InBev, AT&T, Capital One, Ford, Google, Volkswagen, Verizon, Wingstop, and Lowe’s. The primary sponsorship positions were secured months in advance, with additional, smaller deals finalised more recently to complete the tournament’s advertising roster.

Commenting on the high demand for advertising slots, EVP of multimedia sales at TelevisaUnivision, John Kozack, said: “If somebody wanted to come in, we could probably do it.”

“But all intents and purposes, we’re sold out of Gold Cup.

“Eighty is significant because we always like to diversify our roster here at Univision, and people are going to where the growth is.

“We have 340 hours of soccer programming this summer,” Kozack expressed

In addition to the Gold Cup, TelevisaUnivision has secured a sublicensing agreement with DAZN to broadcast 18 matches of the FIFA Club World Cup.

This programming allows the broadcaster to offer continuous football content throughout the summer months.

SVP of sports rights acquisitions and commercial partnerships, Marco Liceaga, confirmed that over 340 hours of live football will be offered to U.S. consumers and commercial partners over the next 30 days, underscoring the substantial volume of content being provided.

TelevisaUnivision plans to cross-promote both tournaments to maximise audience reach, anticipating six to nine hours of continuous programming daily.

Liceaga noted that insights gained from previous concurrent tournament broadcasts, such as Copa America and Euro last year, have informed their current strategic programming and promotional efforts.

This strong commercial performance by TelevisaUnivision builds on recent momentum, including a successful Concacaf Nations League final, which became the most-watched sporting event on Spanish-language television in the U.S. year-to-date, attracting 2.2 million viewers.

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