Tag: sponsorship
Major League Soccer sets new team sponsorship revenue record
Major League Soccer (MLS) achieved an unprecedented team sponsorship revenue of $587 million...
December 8, 2023
Adobe scores title sponsorship for Women’s FA Cup
The Football Association (FA), the governing body of English football, has inked a...
November 24, 2023
Melbourne Mavericks get cooking with Cobram Estate principal partnership
Suncorp Super Netball's newest team, Melbourne Mavericks, has planted its long-term future alongside...
November 23, 2023
One NZ and ‘the Wahs’: Blurring the lines between brand and fan
The Warriors’ return to New Zealand from three years of COVID-enforced purgatory and...
November 14, 2023
NBA partners with Kim Kardashian’s Skims as official underwear sponsor
Skims, the shapewear brand founded by reality TV juggernaut Kim Kardashian, has just...
November 1, 2023
News Corp extends Paralympics Australia sponsorship to Paris 2024 and Milano-Cortina 2026
News Corp Australia has announced an extension of its sponsorship agreement with Paralympics...
October 31, 2023
Sports betting sector proposes advertising changes amid Government stand-off
In the midst of a heated debate with the government regarding stricter regulations...
October 30, 2023
McDonald’s Australia renews partnership with Australian Professional Leagues
The Australian Professional Leagues (APL), the governing body for football in Australia, has...
October 30, 2023
UFC and Bud Light team up in record-breaking sponsorship deal
Anheuser-Busch InBev's flagship brand, Bud Light, is set to make its triumphant return...
October 26, 2023
Brisbane Heat signs new partnership with TripADeal
Big Bash League (BBL) franchise Brisbane Heat has revealed a dynamic collaboration with...
October 23, 2023
American Express partners with F1 in first sports sponsorship deal in over a decade
American Express has made a strategic move in the world of sports sponsorship,...
October 17, 2023
Adelaide United Extends Partnership with Kite Property for Liberty A-League Season
A-League club Adelaide United has announced the extension of their partnership with the...
October 14, 2023
AAMI Joins Forces with NBL as Official Insurance Partner for 2023-24 Season
The National Basketball League (NBL), the premier men's professional basketball league in Australasia,...
October 10, 2023
America’s Cup Sets Sail with Coca-Cola as Global Soft Drinks Partner for Barcelona 2024
The prestigious America's Cup, the pinnacle of international sailing competition, has made waves...
October 10, 2023
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.